Privacy Policy — Peter Bay Ad Manager Application

Last Updated: March 2026

Overview

Peter Bay Ad Manager ("the Application") is a private, internal business tool developed and used exclusively by Peter Bay Publishing, LLC for managing Facebook and Instagram advertising campaigns related to book promotion. This Application is not a public-facing product. It is not available for download, subscription, or use by any individual or entity other than the business owner and authorized employees of Peter Bay Publishing, LLC.

Data Accessed

The Application accesses the following data through the Meta Marketing API, exclusively from the business's own Meta Business account: Ad campaign data: Campaign structures, ad sets, ads, budgets, schedules, and statuses created and managed by our business. Ad creative data: Images and copy uploaded by our business for use in our advertising campaigns. Performance data: Metrics related to our own advertising campaigns, including impressions, clicks, conversions, spend, and audience delivery data. Audience data: Custom audiences and lookalike audiences created from our own business data for targeting our advertising campaigns.

How Data Is Used

All data accessed through the Meta Marketing API is used solely for the purpose of managing, optimizing, and analyzing our own advertising campaigns. Specifically: Creating and managing ad campaigns for our published books. Monitoring campaign performance and generating internal reports. Informing optimization decisions for our own advertising spend.

Data Sharing

We do not share, sell, rent, license, or disclose any data accessed through the Meta Marketing API to any third party. All data remains within our private, internal business systems.

Data Storage and Security

All data is stored on privately owned, secure hardware controlled by our business. Access is restricted to authorized personnel only (the business owner and one authorized employee). All connections to the Application are encrypted. API credentials are stored securely and are never exposed in code or public repositories.

Data Retention

Campaign data and performance metrics are retained internally for the purpose of historical analysis and ongoing business optimization. Data may be deleted at the discretion of the business owner.

No Automated Decision-Making Affecting Users

The Application does not make automated decisions that affect any Meta users, advertisers, or third parties. All advertising decisions are reviewed and approved by authorized personnel before execution.

Contact

For any questions regarding this privacy policy, contact:   

Maren Merwarth, Head of Marketing.
marenmerwarth@peterbaypublishing.com
Peter Bay Publishing, LLC.

This privacy policy applies exclusively to the internal Peter Bay Ad Manager application operated by Peter Bay Publishing, LLC. This Application is not available to the public.